About Us
At IMARI, we believe financial clarity creates freedom. Our mission is to make money simple, approachable, and personal—so anyone can take confident steps toward stability and growth. Through our practical tools, real conversations, and trusted guidance, we help individuals and communities build healthier relationships with money that last a lifetime.
IMARI was created to make finance feel human.
Financial knowledge often feels like a different language to most people—unlocked only by those with experience inside intimidating institutions or by those fortunate enough to learn at home. IMARI exists to bridge that gap. Our goal is simple: make financial basics understandable and approachable, while giving you tools to navigate money with clarity and confidence—no background in finance required.
At the heart of IMARI is a belief:
“If you can’t deny yourself anything, then you are only allowing yourself a compromised version of everything.”
What We Do
IMARI provides financial consulting and planning with an educational lens. Our role is to break down confusing financial concepts into clear, digestible + actionable steps you can actually use. Think of us as a guide — not someone telling you what to invest in or how to file your taxes, but someone walking beside you as you build the foundation for lasting financial health.
We Educate
Simplifying money terms, tools, and strategies so they finally make sense in everyday life.
We Plan
Helping you create realistic roadmaps that actually fit your life — no overwhelm, no jargon.
We Empower
Giving you the clarity and confidence to make money decisions that align with your goals.
What We Don’t Do
We do not provide investment, tax, or legal advice. Our focus is educational and strategic — helping you understand your options and take ownership of your financial journey without overwhelm.
Because financial wellness should be for everyone.
Financial wellness isn’t just for the top 10% — it’s for 100% of those willing to put in the sweatwork to better their financial situation, one transaction at a time. When you understand your money, you unlock the ability to design a life you don’t need to escape from.
Financial Change Starts with Understanding, Not Judgment.
IMARI was built on the belief that people don’t struggle because they’re irresponsible. They struggle because no one ever taught them how money really works, how habits form, or how to build a system that fits who they are and the life they are living.
Our approach is shaped by real experiences. Years of being forced to figure life out early, the exhaustion of trying to get ahead, and quiet moments where you know you’re capable but still feel stuck.
IMARI exists to give people the structure, language, and support most of us never received. It isn’t just a framework. It’s the process so many of us needed growing up, but had to figure out alone.
- It’s structure for the people who have been overwhelmed.
- Clarity for the people who have been misunderstood.
- Guidance for the people who had to “be strong” before they ever had support.
- And direction for the people who know they’re capable — they just need a path.
Awareness
Awareness is the moment you stop avoiding your finances and finally allow yourself to see the truth — without shame. This is the phase where you learn what’s actually happening behind the scenes: the habits you didn’t realize were hurting you, the patterns you picked up from survival, and the triggers you never connected to money.
Clarity
Clarity helps you understand why things feel the way they do. It’s when the guilt lifts and the dots start connecting. Clarity shows you the person behind the behavior, not the behavior alone. When you can finally see yourself without judgment, you gain the direction you’ve been missing.
Strategy
Strategy is where compassion meets structure. This is the phase where everything you’ve learned turns into a plan that feels doable — not restrictive, not overwhelming, and not built on unrealistic expectations. Strategy gives you something most people have never had: a system that supports you instead of working against you.
Support
Support is the part most financial programs leave out and it’s the part that matters most. Here, you get tools, templates, systems, check-ins, and guidance that help you stay anchored when life gets loud or heavy. Support is where discipline becomes confidence, and confidence becomes consistency.
The Story Behind IMARI
From teller windows to commercial lending — a career shaped by business, community, and a drive to make finance feel human.
If you can’t deny yourself anything, then you are only allowing yourself a compromised version of everything.
Founder’s Story
Finance has always been part of Sasha’s world. Growing up in a family-owned commercial business, those early experiences shaped her understanding of what financial clarity really means. Not just for businesses, but for the families behind them.
Sasha began her banking career in 2019, starting as a teller before quickly advancing into commercial lending. Entering a field often dominated by long-time veterans gave her an edge. Compared to her counterparts, she had a fresh perspective, was more adaptable, and had a strong drive to learn fast.
Her years in Tulsa - in and around the historic Black Wall Street - strengthened her belief that financial literacy can build confidence and transform entire communities. Through her experience in business, banking, and leadership, she’s learned what works (and what doesn’t) when it comes to financial growth and guidance. Those lessons, paired with her philosophy, inspired her to create IMARI - a platform that brings clarity, structure, and confidence to everyday finance.
Real people. Real clarity. Real passion for helping others thrive.
Strategy & Direction
Operations & Client Support
Digital Systems & Design
Take the next step toward financial clarity.
You’ve learned who we are — now let’s build a plan that works for you.
Our team will help you organize your money, reduce stress, and move confidently toward your goals — one conversation at a time.